David Peterson is a seasoned strategic business leader and intrapreneur with over 16 years of experience driving organizational transformation and revenue growth across the Digital, SaaS, and SEO landscapes. As a fractional COO and executive consultant, David has successfully scaled businesses from $5M to $30M+ ARR, managed P&L responsibilities exceeding $35M, and generated over $100M in revenue throughout his career. His unique approach combines data-driven decision making with people-centric leadership, enabling companies to optimize operations while fostering cultures of innovation and excellence.

Beyond his executive roles at companies like WordAgents, Crossover for Work, and Aurea Software, David is a passionate thought leader who shares his insights through various platforms. As host of “The Reality Report” podcast and co-host of “We Tried We Failed,” he explores the nuances of business strategy, leadership challenges, and entrepreneurial resilience. Through his consulting practice and speaking engagements, David continues to empower organizations to navigate complex business environments, implement sustainable growth strategies, and unlock their full potential in an ever-evolving marketplace.