✦ Strategic Business Leader
Leading through intentional change
World Class Business Leader & Intrapreneur
Want to run your business more efficiently? My name is David Peterson, & I'll show you how! For almost two decades, I've consulted for and worked with a variety of businesses in the Digital, SaaS, & SEO space.
16+
Years
$100M+
Revenue
$35M
P&L
Trusted by Industry Leaders
WordAgents
Trilogy Software
Aurea Software
Namco Pools
Coldwell Banker
OnTheGoSystems
GuardRails
Crossover
Executive Impact
16+
Years Experience
$100M+
Revenue Generated
$35M
P&L Managed
Strategic Expertise
Organizational Change Management
Leading transformational initiatives through strategic planning, process optimization, and cultural transformation. Specializing in scaling operations while maintaining organizational efficiency.
Revenue Growth Strategy
Proven track record of growing businesses from $5M to $30M+ ARR through innovative growth strategies, market expansion, and customer-centric approaches.
Digital Transformation
Modernizing business operations through technology integration, process automation, and digital infrastructure development to drive competitive advantage.
Executive Leadership
Building and leading high-performance teams, developing talent pipelines, and creating scalable organizational structures that support rapid growth.
Strategic Consulting
Providing fractional executive services and strategic advisory to help businesses optimize operations, increase profitability, and achieve sustainable growth.
Marketing & Sales Operations
Leveraging data-driven marketing strategies and sales optimization to generate measurable ROI and accelerate revenue growth across multiple channels.
Unleashing your business potential
My entire professional career has been that of a problem solver. Building, launching, scaling, and optimizing companies is my jam! I specialize in leading organizational change management through the lens of an intrapreneur.
I thrive on helping others build and grow their businesses, and I'm not afraid to give my truthful unfiltered two-cents straight to anyone who asks. Throughout my career, I've worked at the intersection of marketing, technology, and operations, finding creative ways to just "make things work successfully."
Executive Background
- Master of Business Administration
- Bachelor, Advertising Design & Marketing
- Executive, Consultant, Writer, & Real Estate Agent
- Host of The Reality Report podcast
- Co-host of We Tried We Failed podcast
- Featured Speaker at Industry Conferences
- Published Thought Leader in Business Strategy
Recent Key Achievements
$1M+
Monthly Revenue
Consecutive months achieved while maintaining 60%+ profit margins
75%
Debt Reduction
Saved over $7M across 10 company acquisitions through strategic optimization
600%
Growth Achievement
Scaled channel business from $5M to $30M+ ARR in under 4 years
300%
Sales Increase
Inside sales revenue growth achieved through digital transformation initiatives
Executive Track Record
WordAgents
New York, NY • Chief Operations Officer
Lead a compliment of 350+ team members. Chiefly responsible for ensuring that the company runs as operationally efficient as possible in order to maximize profitability and ensuring customer satisfaction all the while empowering and motivating the team.
Crossover for Work
Austin, TX • Advisor to CEO
Leveraged a $600,000/yearly marketing budget (and P&L) to develop and execute marketing strategies that have ultimately contributed to $5,500,000+ in revenue over the two and a half years I spearheaded the team.
Aurea Software
Austin, TX • Global Director of Channel Sales/Office of CTO
Utilized an inverse (80%/20%) growth strategy primarily focused on growing the business organically through the existing customer account base. Grew Aurea's channel business unit from $5M in ARR in (2012) to over $30M+ by September 2015.
Namco Pools
Rocky Hill, CT • VP of Sales & Marketing
Grew inside sales revenue across the U.S. by over 300% YTD, grew e-commerce revenue 150% YTD, and grew store foot-traffic across 17 retail stores over 200% YTD through effective traditional and digital marketing campaigns.
Executive Endorsements
Meticulously efficient' is the phrase that comes to mind when I think about David. David's ability to juggle multiple projects is unlike any I've seen before and his presence has always made a dramatic difference. As a team member or a leader, David earns my highest recommendation.
REALTOR® @ PVD Properties
Overall, David exceeds the expectations of both his peers and subordinates at WordAgents. He is wildly intelligent, and is innately curious, organized and approachable. He is friendly and understands what to say—and when to say it—in every conversation.
CEO @ WordAgents
David is fully dedicated and hard-working, and he has been fully reliable and punctual in his projects. David has creative ideas and a self-driven attitude to work. We know him to be smart, detail-oriented and someone who worked relentlessly for the success of the business.
President @ OnTheGoSystems
David is one of a small group of young professionals that I know who are ahead of their time and not restricted by traditional ways of doing business.
Founder @ Boa Vista Consulting
Thought Leadership & Media
The Reality Report
Host & Producer
Weekly podcast covering business strategy, operational excellence, and industry insights with industry leaders and entrepreneurs.
We Tried We Failed
Co-Host
Exploring entrepreneurial journeys, lessons learned from failures, and strategies for building resilient businesses.
Industry Publications
Contributing Writer
Regular contributor to business publications on topics including operational scaling, digital transformation, and leadership.
Speaking Engagements
Keynote Speaker
Available for conferences, corporate events, and industry panels on scaling operations and strategic leadership.
Transform Your Business
Ready to optimize operations, accelerate growth, and drive measurable results? Let's discuss how my strategic leadership and proven methodologies can help your organization achieve its goals.
Fractional COO & Executive Leadership
Strategic Consulting & Business Transformation
Operational Scaling & Process Optimization
Speaking Engagements & Board Advisory
Revenue Growth & P&L Management